Armen Thomas is a London trained Cordon Bleu chef whose dream was to launch handcrafted healthy gourmet meals in Los Angeles.
A chef and leader in the health and fitness industry, it was essential that we reflect Armen's experience, passion, and his magnetic personality as the face of the Rocket Fresh brand. Outshining the numerous competitors in the ready-made food market was our primary objective. Using Armen's photo as his signature stamp along with his commitment to delivering handcrafted healthy gourmet meals by a Cordon Bleu chef, gained the "human to human" trust and confidence of his target market. With it's bold, colorful, and modern packaging design, Rocket Fresh is flying-off-the-shelves. Armen's product delivers eye-catching shelf appeal and is in high demand by consumers and distributors alike. The buzz Rocket Fresh has generated contributed to Armen's product merging with leading distributors in the health, fitness, and entertainment industries throughout the Los Angeles area – A win-win for everyone.
Rocket Fresh, Hollywood, CA USA
Design | logo, packaging, photoshoot, social media advertising, marketing materials, and copywriting.
CHEF ARMEN THOMAS BELIEVES ABS ARE MADE IN THE KITCHEN. HIS HANDCRAFTED HEALTHY GOURMET MEALS ARE YOUR "FOOD FOR LIFE."